A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. Unfortunately, picking an enticing title is a lot harder than it seems.
A great way to build an effective title is to use analytical data such as popular keywords and trends. This will allow you to build a title that is relevant to your intended audience and matches the types of terms that they search.
So here are six useful tools that can help you determine the title of your next course.
Google Adwords is one of the most popular keyword search tools available. Given that its data comes directly from the billions of Google searches per day, you can trust its accuracy and relevancy. You can use Google Adwords to find the most popular keywords that are relevant to your course and then use them in the title to make them easier to find.
Soovle is another popular keyword research tool that scrapes keywords from multiple sources. This means it can harvest keyword ideas from not just Google, but also YouTube, Bing, Yahoo, Amazon, Wikipedia, Answers.com and many other popular websites. This can be a huge advantage if your courses are on multiple platforms and it can help you discover untapped keywords that your competition hasn’t used yet.
Wikipedia is tool that many probably don’t think about using as a keyword search tool. But you can actually combine the use of Wikipedia with your keyword search tool. So let’s say we’re looking at doing a keyword search on UX Design. Find the Wikipedia page on UX design and then paste that page link into the keyword search tool. You will see a list of potential keywords based on the content on that page.
AnswerThePublic taps into autocomplete data from search engines like Google then uses it to build useful phrases that revolve around your chosen keyword. It gives you a deep and detailed understanding of how people search for topics related to your course. It helps you uncover a plethora of unique and different content ideas through organic keywords that can help you determine the perfect title for your next course. It’s also extremely easy to use and digest, making it great for anyone regardless of their level of experience with SEO and keyword research.
Ubersuggest is a free SEO tool that helps generate new keyword ideas. While it was originally designed to scrape Google Suggest terms, Ubersuggest has expanded significantly and is one of the easiest keyword research tools to use. One of the handiest features of Ubersuggest is its “Keyword Ideas” feature. Simply type in a keyword and Ubersuggest will give you long-tail versions of the term and the volume of searches. This allows you to dig deeper through keyword suggestions to find one that suits your course.
There are actually a number of different headline analyzers available including:
- ShareThrough’s Headline Analyzer
- Capitalize My Title’s Headline Analyzer Tool
Headline analyzers are designed to evaluate your headline based on different categories such as readability, sentiment, and SEO value. The headline analyser uses several unique variables and some natural language processing to provide you with a headline quality score. This helps you better understand your title and gives you suggestions based on those factors to help you improve it.
Before launching your next course think if the title is going to attract the attention of your target audience. Use some of these tools to get some ideas and evaluate the quality of your course title.