The Key to Successfully Leveraging Your Expertise with Low-Ticket Offers

As a coach, leveraging your expertise to build relationships with your audience and boost sales through low-ticket offers is a smart strategy. Low-ticket offers, priced at $50 or less, can provide immense value to your clients and generate revenue when sold in volume. However, there’s a common mistake that can hinder your low-ticket offer strategy’s success.

Value Should Be High, Even If the Price Is Low

A low-ticket offer can be minimalistic and straightforward, like a checklist, resource guide, or a template for completing specific tasks. However, the simplicity and low price shouldn’t be equated with low value. Your low-ticket offer must provide tangible value, leaving clients amazed by the quality they receive at such a modest price.

Defining “Value” for Your Clients

Value, in the context of low-ticket offers, means creating a measurable difference in your clients’ lives. For instance, a resource guide featuring free tools to help them tackle challenging tasks or a checklist for managing a common issue they face can be considered valuable. By providing practical solutions, you’re delivering value to your clients.

Understanding Your Clients

To offer a valuable, simple product, begin by understanding your clients. Gather feedback from your audience to create a client profile, and identify their needs, pain points, and frequently asked questions. If you can design a product that addresses these areas, your clients will be eager to purchase it. Your low-ticket offer doesn’t need to solve their entire problem – it should provide some level of assistance or relief.

Leveraging Your Expertise as a Coach

To create a valuable low-ticket offer, consider your expertise and knowledge. Identify topics in which you excel and can teach others. Your low-ticket offer can demonstrate your expertise, leading clients to seek more of your services. Brainstorm a list of your unique skills, past experiences in helping others, and questions people often ask you. Review your published content and assess your niche for gaps you can fill.

Focus on Quality, Not Quantity

To successfully leverage your expertise through low-ticket offers, begin by understanding your clients and their needs. Then, identify areas where you can provide assistance based on your expertise. Create a simple yet valuable product that exceeds client expectations. By doing this, you’ll cultivate an engaged audience eager to explore your high-ticket coaching services.

The Results Model: A Powerful Tool for Showing Your Clients the Way Forward

As a coach or consultant, one of your primary goals is to help your clients achieve their desired outcomes. However, it can be challenging to convey the potential for growth and transformation in a clear and compelling way. This is where the Results Model comes in – as a powerful tool for showing your clients the way forward and building trust and credibility.

The Results Model is designed to show your clients where they are now and where they’d like to get to. This can be a journey, a matrix, or even a spectrum, and it’s designed to show your potential clients that there is a way out of the pain they’re currently experiencing.

Here are some of the key benefits of using the Results Model in your coaching or consulting practice:

  1. Helps clients see the potential for growth and transformation: By showing clients where they are now and where they’d like to get to, the Results Model can help them see the potential for growth and transformation. This can be a powerful motivator for change, as clients begin to envision a future where they’ve achieved their desired outcomes.

  2. Builds trust and credibility: The Results Model can also help to build trust and credibility with clients. By providing a clear and structured approach, you can demonstrate your expertise and help clients understand the path ahead.

  3. Provides a clear roadmap for success: The Results Model can also provide a clear roadmap for success, making it easier for clients to understand the journey ahead and what’s required at each stage. This can help to build momentum and motivation, as clients feel a sense of progress and accomplishment as they move closer to their desired outcomes.

  4. Helps to identify potential obstacles: By highlighting the potential obstacles or challenges that clients may face along the way, the Results Model can help to prepare them for potential setbacks and develop strategies for overcoming them.

By providing a clear visual representation of the gap between the current state and the desired outcome, the Results Model can motivate clients to take action, increase self-awareness, and boost confidence in their ability to achieve their goals. Incorporating the Results Model into your coaching or consulting practice can help you guide your clients towards their full potential and achieve success.

The Four Key Ingredients for an Impactful Learning Experience

To design and deliver a successful and impactful learning program, there are many ingredients that need to be considered. Four key components stand out as particularly important: content, community, collaboration, and coaching.

Content

The backbone of any learning experience is the content itself, which includes the information, skills, or knowledge being taught. It’s crucial that this content be engaging, relevant, and up-to-date in order to keep learners interested and motivated. For example, using multimedia resources like videos, interactive quizzes, and case studies can make the learning experience more interactive and engaging.

Community

A sense of community can greatly enhance the learning experience by providing a supportive environment where learners can connect with others who share their interests and goals. This can help to foster motivation, accountability, and a sense of belonging. A strong learning community can also help learners stay engaged and motivated over the long-term.

Collaboration

Working together with others can help learners to deepen their understanding, develop new skills, and engage in creative problem-solving. Collaboration can take many forms, from group projects and discussions to peer feedback and co-creation. For example, in a virtual classroom setting, learners could participate in a group brainstorming session to come up with creative solutions to a problem. Collaboration also helps learners to feel more connected to the learning process and can increase motivation by making the experience feel less like an individual effort.

Coaching

Personalized support, feedback, and guidance can be invaluable in helping learners stay on track and reach their full potential. Coaching can take many forms, from one-on-one sessions with a teacher or mentor to online resources and support groups. For example, a coach could provide learners with feedback on their progress, suggest new learning strategies, and offer guidance on how to overcome challenges. Having a coach can help learners stay focused and motivated and provides them with a sense of direction and purpose.

When these four ingredients are blended, the result is a dynamic and effective learning experience. 

A blend of information and integration

While content and coaching provide the information and guidance that learners need to acquire new skills and knowledge, community and collaboration provide the opportunities for implementation and practical application. These two pairs of elements work together to create a well-rounded and effective learning experience.

Content and coaching provide the foundation for learning by delivering the information and guidance that learners need to progress. Community and collaboration, on the other hand, provide the opportunities for learners to put their newfound knowledge into practice.

A blend of self-guided and supported

Content and community provide a self-guided experience, while coaching and collaboration provide a supported experience. This balance between self-directed and guided learning is crucial in helping learners to achieve their goals and reach their full potential.

Content and community provide a self-guided experience by giving learners the resources and opportunities they need to explore new topics and skills on their own. This self-directed approach can help learners to develop independence, autonomy, and self-reliance, which can be valuable skills in both their personal and professional lives. On the flip side, coaching and collaboration provide a supportive experience by offering learners personalized support and guidance, so learners can feel confident and motivated as they progress through their learning journey.

 

To achieve the best results, it’s important to strike a balance between these ingredients. Too much content and not enough community, for example, can lead to feelings of isolation and boredom. On the other hand, too much community and not enough content can result in a lack of focus and direction.

 

Ultimately, the goal is to create an environment where learners feel inspired and empowered to achieve their goals. By incorporating content, community, collaboration, and coaching, you can create a learning experience that is both impactful and enjoyable.

Are you in the content creation business?

If you are running a business, whether as a solopreneur or with a large team, I would assume you are in the content creation business.

Don’t agree? 

Ask yourself these quick questions:

  • Do you post written or visual information on social media to engage your target audience?
  • Do you have a website that helps people discover your business, brand, and products?
  • Do you educate your clients to help them solve their problems?

If you answered yes to any of these questions then you are in the content creation business.

Content is the cornerstone of internet marketing. It’s how your business runs; it’s the lifeblood of the industry.

If you can create a lot of content you can turn that content into traffic and turn that traffic into clients – which means profit! This simple principle has been running internet marketing for years!

Content creation is a key task in running your business. But, I’m sure that when you started your business your goals were to help people, create an impact and live a better lifestyle. Not create content. And, if you are like many others it’s not what you enjoy doing and it is something that can take a lot of your time.

So, here are some tips to help you streamline the process and help you save time and effort with creating content.

  

Create an Editorial Calendar

Create a calendar for when you’ll publish each piece of content. Then, you can manage your time by working towards deadlines and decide what needs to be done each day.

  

Keep an Idea File

Create a file for jotting down ideas and carry it around with you everywhere you go. Whenever inspiration strikes, write it down.

When you need ideas, you can refer to your idea file so you don’t spend time brainstorming when you should be creating.

  

Try Time Boxing

Time boxing is a popular and effective time management technique. It involves creating “boxes” of time in which to do certain activities.

You can create boxes for certain content types or working on large-scale projects bit by bit.

One idea is to make boxes for idea time, planning time, actual writing time, and editing time. Don’t forget to allocate time for following up with your readers when they comment on your posts.

  

Set Time Limits

Whether you time box or not, time limits can be useful for putting a little fire under your seat and making you work.

For example, you might set a time limit of 30 minutes for coming up with a blog post idea. This helps you be more decisive during the time set aside for the task.

  

Find Your Golden Hour

When are you most productive? Find out when you’re at your best throughout the day and reserve this time for your creative work.

  

Use the Content Creation Machine

As a Think Rapt specialist, I love the impact that extracting your invaluable IP into visual models provides. But the other huge benefit is how easy it is to use the visual models as the key pillar to create a load of content like:

  • A years’ worth of social media posts
  • Lead magnets to generate interest and desire in your programs
  • The outline for your online program
  • The outline for a half or full day workshop
  • The structure of your own book

It allows for the creation of an ecosystem of experiences for you to engage your audience, and deliver impactful learning experiences.

It’s what we cover in our Content Creation Bootcamp so you can create of load of content fast and spend more time creating impact for your clients.  

  

Find out more about the upcoming Bootcamp!

Understanding the Value Proposition

If you’re going to be charging a large amount of money for a big ticket item, then you need to make sure that what you’re selling is really worth that amount of money. What’s more, you need to ensure that your potential buyers believe that it is worth that amount of money. 

And this means that what you’re selling essentially needs to change lives. 

That sounds like a tall order but it’s something you can do – you just need to know how. 

Look at it this way. No one is likely to spend $2,000 on an ebook or about fishing, about football or about how to tidy their home. This is the kind of thing that they might be happy to spend $50 on at most – but it just isn’t worth more than that. 

On the other hand though, selling something that promises to make a person rich, that can help them to find love, or that can help them get the body of a god or goddess – that is something they will happily spend $2,000 on. 

What’s the Difference? 

The strange thing to understand here is that the product can be the exact same. It can have the same number of words, the same number of hours but it’s the topic that allows you to charge that much more. 

What this is really all about is what is known as the ‘value proposition’ and understanding this is the key to selling big ticket. What a value proposition basically is, is a promise to your audience. This is how you’re going to change their lives and it’s what your book can do to make things easier and happier for them. 

In the case of your make-money ebook that value proposition is that you can make them rich and thereby remove all of their money stresses. On the other hand, if your book is about dating, then the value proposition is that you can help them to find happiness/romance/sex.  

From here, you now need to focus on that value proposition in all your marketing and to really work on the emotional drive that will hopefully help you to make sales. Talk about how sad it is to feel alone on Valentine’s Day, or how hard it is looking in the mirror and not liking your body. 

Then get them to imagine what it would be like to be in a loving relationship or to have an amazing body. Essentially you’re selling a dream – and dreams are priceless! 

Six Important Components Needed to Build a Membership Site

Membership sites have become an incredibly hot topic over the last several years, and it’s no wonder with their potential for creating substantial recurring income for online business owners.

However, if you’ve never built or run a membership site before, the process can be a bit confusing. Here are the most critical components that you need to consider before you spend time building your membership site.  

Members 


Before you can start a membership site, you need to know whom your members are going to be. You can define this as specific markets or market segments. You can also define this as whether you want your membership site to cater to individuals or groups of people in companies or organizations.  

Value 


You need to determine the products or services that your target audience wants that you can deliver with your membership site. Providing value to your members means that you have an understanding of the content, community, and savings, as well as the ability to deliver what they need.  

Term  


You need to figure out when you want the membership period to begin and end. For many organizations, the standard duration of a membership is 12 months. However, many membership models offer a monthly membership option, while others require multiple years for memberships that are typically tied to an event, like certification.  

Fulfillment 


How do you want to deliver your membership benefits? For years many companies have provided paper-based benefits and even localized in-person benefits. However, most online businesses these days have set up electronic-only memberships. 

Price 


It is essential to establish how much, if anything, you want to charge for your membership. Memberships can range from just a couple of dollars a month, to tens of thousands of dollars. More and more companies are using the concept of “freemium” membership to help them build a community of loyal customers as a larger economic strategy.  

Purpose 


You need to know why you want to create a membership site. The ability to create a successful membership model and an economic plan that will sustain it are incredibly important in the planning phase. However, doing what you are deeply passionate about can be an excellent foundation for success. 

 

When you are ready to create your membership site, keep these six components in mind to ensure that you are successful. How you utilize each of these components will help you form a membership site that best fits your company and the needs of your target audience.  

Addicted to Low-Ticket Offers? Us Too. 6 Reasons We Just Can’t Stop

As an entrepreneur, you want to put your effort where it will pay off most. This is why so many businesses focus on high-ticket offers. You can yield a great deal of profit by selling only a few units. But what about low-ticket offers? 

Once you get low-ticket offers earning you some money, they can be addictive. Here are the six reasons why you should add them to your arsenal.  

 

Grow Your Brand


One of the main advantages of low-ticket offers is that you can sell more and thereby gain profit. However, these are sales at lower earnings. But if more people are buying, using, and getting the benefits of your products, this is great for branding. 

The more people who know about the unique value you offer, the better you’ll become established as a helpful expert in your niche. Low-ticket offers help you spread the word.  

 

Qualifying Leads 


Inexpensive products are great for sales funnels. You can use them to bring new leads into your funnel or use them to qualify leads along the way. Offering a freebie as an enticement to join your list will attract some people who just want free stuff. Unlike free items, these low-priced offers help you to separate the freebie hunters from the buyers. You can gradually offer higher and higher ticket offers to qualify, and then make your main offer.  

Easy to Produce 


An advantage for you is that low-ticket offers can be designed to be cheap and easy to produce. They’re usually digital information products that have no overhead in terms of production and shipping.  

This means you don’t have to spend hours making and delivering your product. Low overhead means that you can get a good earning margin on them, even if you make the offer at a very reasonable price. Also available are content creation shortcuts like repurposing, bundling, or outsourcing.  

 

Boost Your Learning Curve 


If you’re new to product creation, low-ticket offers give you a way to perfect your craft. Keep creating and launching these products, and you’ll learn from each one. You’ll also gain valuable insight into the minds of your target market.  

 

Earn a Steady Income 
Putting multiple low-ticket offers on the market can provide you steady income while you work on developing bigger products. Low-ticket offers are a great way to start earning online as they’re easier to sell. Much of the work of creating, launching, and managing customer relationships can be automated or delegated. You can use these products to create a passive stream of income.  

 

Provide Easy Wins for Your Customers 


Each low-ticket offer you put into the market helps your customers solve a problem. With each offer, you’re giving them a win against the challenges they face.  

While this is a great benefit for your customers, it also benefits you. The customers will understand the unique value you offer and then come to you when they need help with similar problems. You can use low-ticket offers to build strong, lasting relationships with your buyers that will turn them into long-term brand advocates.  

Benefits of Leveraging your Expertise

To get started, let’s define what I mean by “leveraging your expertise”. 

If you look up leverage in the dictionary, there are several different meanings. But the key definition I am talking about when I refer to leverage is 

“The use of something that you already have in order to achieve something new or better.” 

It’s about leveraging the knowledge in your head, the expertise that you have. Taking that knowledge and leveraging it to achieve better outcomes. To achieve greater impact for more people. To achieve a better lifestyle. Working differently, not one-on-one with all your clients, and not constantly trading time for money. Reaching and impacting more people but in such a way that you’re not working as hard or as long.  

It involves taking the knowledge you have and transforming it into digital learning assets. Items of value, that are going to help you to generate an income. These digital learning assets will allow you to deliver your expert information in a way that your clients can consume anytime, anywhere, with or without you.  

Consider the expert information you have, that you constantly deliver to your clients. Maybe it’s base information you deliver when you start working with a new client. Maybe it’s the basic steps that all clients need to undertake so you can help them solve their problems. Or the core information that your clients need to undertake to complete your program. Now consider if that information was turned into digital learning assets – videos, audio files, templates, eBooks, or checklists – that your client consumed in their own time.  

That’s leveraging your expertise.  

Consider the amount of time that this could have saved you. The amount of time that was previously spent explaining the information. What would you do with that time? Work less and spend more time with friends and family? Work on the areas of the business that have been neglected because you didn’t have the time? Increase the number of clients so you can scale the business? Spend time with your ideal clients helping them to deliver the transformation (not the information) that they need to generate more business, work less or whatever problem you solve? 

THE THREE KEY BENEFITS 

There are three key benefits to leveraging your expertise. 

IMPACTFUL RESULTS 

The first big benefit is impactful results. Taking the information in your head and leveraging that valuable expertise through digital learning assets that can be consumed anywhere, anytime means that you can reach more people. You’re able to create a greater impact.  

By not spending as much time delivering information, you can spend more time delivering transformation. And this is where the real impact can be provided. Working with your clients to solve the problems the information assets don’t solve, helping them transform and get real results.  

The Pareto principle is very relevant to coaching or training situations. It states that 80% of consequences come from 20% of the causes. When helping people get results, to truly transform, we find that 80% of the results come from 20% of the training or coaching activities. If you can increase the time that you are delivering that 20% (because the other 80% is now being delivered through the leveraged digital learning assets) then you’re going to create a bigger impact. This is going to create some huge, magnificent, impactful results.  

SCALING UP 

The other big benefit is scalability.  

Creating digital learning assets and delivering them through an online course allows you to scale. The delivery of a face-to-face class can fit 20-30 people. If you’re doing a large event, you could potentially deliver to 100 plus people. Delivery of a workshop virtually also allows you to deliver to many. But all of these events are one point in time and require you as the key person to deliver.  

Without leveraging your expertise in digital assets, then that there is a limitation. You can only scale as much as you’re physically able to deliver. Digital learning assets, delivered through an online course, give you the ability to scale across to thousands or more people and reach them in different ways. Enriching them in ways that are suitable for them and their preference for learning.  

The key element to scaling is having the assets in place. You are one asset, but you need to create other assets that can share your expertise to allow for that scale to happen. Otherwise, you are limited. Without those assets, you’re not going to scale. 

Now, you could scale to an extent with other physical assets. This could include upskilling other coaches to deliver your programs on your behalf. However, this is still limited physically. No coach is ever going to be available 24/7 365 days a year. In addition, while this will allow you to scale your client numbers it is not going to have a corresponding scale in your profit margin. 

Digital learning assets allow for that scale to occur. People can access your information anytime, anywhere. By delivering digitally it allows for a greater profit margin. There is less outlay, less costs involved, and therefore higher profit margins. 

LIFESTYLE BUSINESS 

The huge benefit of leveraging your expertise is that you will have a lifestyle business. Your signature solution that leverages your expertise will be operating at scale and generating high profits. This will allow you to work the hours that you want to work, from the location you love, and having the lifestyle that you desire. 

This lifestyle can be whatever you desire. As you scale and reach more people and generate higher profits you have so many choices.  

You can choose to continue to deliver your programs at a high-profit margin, which is going to allow you to live a more affluent lifestyle. However, you may also choose to live a lifestyle that gives you something back. You may choose to divert some of your profits into a social enterprise that is going to assist those less fortunate.  

Alternatively, you may choose to lower your fees to provide more access to your online courses. By doing that, then you’re giving the opportunity for learning to those that are slightly disadvantaged that do not normally have the income to access that knowledge. 

Leverage through the digital learning assets, that is generating a higher profit for you means you can choose to work less. You no longer must work 40 or 50 hours a week (like many business owners). So much of your information is being delivered and consumed when you’re doing other things. This is going to allow you to spend more time with family, friends, and loved ones, and not be so consumed with the work that you’re doing.  

This is an extract from Matthew’s soon-to-be-launched book “Leverage Your Expertise”.  

Top Tips for Creating and Running a Successful Membership Site

Every online business is interested in building a stable, recurring revenue stream, and they can with a membership site. Membership sites are different from the traditional websites that most online businesses are familiar with because instead of creating content from time to time, you create content on an ongoing basis that your target audience pays a recurring fee to access the content. The kind of content that you create will vary, depending on your business.

Creating a successful membership site isn’t easy, but with these top tips for creating and running a successful membership site, you’ll soon be generating the recurring revenue that you’ve always dreamed about.  

Offer a Free/Paid Trial for New Members 


One of the easiest and most effective ways to market your membership site and gain more paying members is to offer subscription trials to your target audience. Offering a free or low-cost trial allows you to tackle a lot of questions directly that your users might have.  

Create Multiple Subscription Levels 


When it comes to having a successful membership site, there are only two ways that you can make more money. You either need to get more customers, or you need to make your current customers spend more money. A smart strategy is to increase the average spending per member by creating multiple membership levels. Rather than offering a single all-access membership, consider creating two or more membership levels with different fees. 

Create Multiple Kinds of Content for Your Site 


The core aspect of any membership site is the content. If you can deliver value to your target audience while keeping them engaged, they will continue to subscribe to your site as well as asking you for more products and courses. To ensure your members are getting real value, make sure you have a wide array of content for their viewing. Make sure to include videos, downloads and resources, live webinars, and more on your site.  

Reward Your Members for Taking Action 


Not everyone is equally motivated to take action. If you run a membership site, you know that most people need extrinsic motivation to take action. This means you need to have a strong strategy for rewarding your members. Not only will this help you to motivate your members, but it will also help you to build your target audience loyalty.  

 

Membership sites can be incredibly powerful and are a great way to help your online business build recurring revenue. If you have been thinking about starting a membership site, use these top tips, and get started today. 

10 Ways to Make Your Content Stand Out

The Internet is awash with content in every niche you can imagine. Even small, local brick-and-mortar businesses are blogging, making YouTube videos, and driving traffic to their websites. So, how can you possibly break through all this noise?

Here are 10 ways to make your content stand out from all the rest. 

1. Create your own tone and style. With your target audience in mind, create a specific way of writing that’s unique to you. 

2. Get personal. Share details about your life and relate to your audience on a personal level. Don’t go overboard talking about nothing but yourself, but pepper the useful information you’re sharing with personal details. 

3. Become a master storyteller. Learn how to tell stories and make them a central part of your content. Each story is unique and will help to make your content engaging and effective. 

4. Get specific. Narrow it down to a very specific segment of your market that others aren’t speaking to. Focus on diving deep into sub-topics jothers haven’t covered. 

5. Stay in the know. Subscribe to email newsletters, blogs, podcasts, and other sources of up-to-date information in your niche. Try to be the first to report on news stories and cover up-and-coming topics. Following a variety of content creators will also give you more ideas on how to set your content apart. 

6. Search for ideas in unlikely places. Follow content in other niches. Always be on the lookout for ideas when you read the news, watch TV, talk to friends, or work your regular job. Sometimes you’ll get an idea on another topic that you can use in your content. 

7. Create great brainstorming sessions. Set aside time purely for idea generation. Use various brainstorming techniques and get every idea down. Later, you can go through your list and evaluate each.  

8. Take the opposite position. Find something that’s common wisdom in your niche and write from the other position. An example would be to write something like, “Social Media is Dead.” What if it’s not actually dead? You can use this as a title and angle for the piece to grab readers’ attention. 

9. Explore new platforms and marketing channels. Find out what the kids are using these days and see if you can be the first in your niche to be active there. Stake your claim early on new platforms and your content marketing there will be unique. 

10. Try something new. Make it a point to regularly try something new. Your content mix should always include something you’ve never done before. You may hit on a novel and unique way of doing things nobody else is doing. 

Stay open-minded and always be on the lookout for ways to make yourself unique. Try to gain an understanding of what makes you stand out from others so you can play into this in your content marketing.