Targeting The Elephants: MAXIMISING YOUR IMPACT WITH CORPORATE CLIENTS

Targeting The Elephants: Maximising Your Impact with Corporate Clients

As a coach, consultant, course creator, expert, or training facilitator, your expertise holds immense value. To truly unlock its potential and achieve the greatest impact, it’s crucial to identify and target the right audience. While individual learners and small businesses can benefit from your knowledge, focusing on corporate clients—represented here as “elephants”—is where you can make the most significant difference. Here’s why you should prioritise targeting these large organisations and how to do it effectively.

Rabbits, Deer, and Elephants: Understanding Your Audience

Rabbits: Individual Learners

Rabbits represent individual learners who purchase low-ticket, self-paced courses. These individuals are eager to learn new skills, advance their careers, or pursue personal interests. While numerous, they typically have limited budgets and may only provide modest revenue streams.

Deer: Hybrid Group Program Participants

Deer symbolise individuals participating in hybrid group programs, combining online learning with interactive sessions. These clients are willing to invest more than rabbits but still operate on a moderate budget. They seek personalised attention and deeper engagement to achieve their goals.

Elephants: Corporate Clients

Elephants represent corporate clients—large organisations with significant influence and substantial budgets. These clients face complex challenges that require sophisticated, scalable solutions. Working with elephants can be highly rewarding and impactful, making them the ideal target for your expertise.

Why Target the Elephants?

Solving Larger Problems

Corporate clients have complex challenges that require sophisticated solutions. If your expertise can address issues such as improving employee performance, enhancing leadership skills, or driving organisational change, your potential for impact is enormous. The problems faced by corporate clients often affect hundreds or thousands of employees, magnifying the benefits of your solutions.

Greater Resources and Budgets

Elephants have substantial budgets dedicated to professional development and organisational improvement. Unlike smaller clients, corporate clients can afford to invest in comprehensive programs that deliver long-term value. This means you can develop more extensive and impactful solutions without being constrained by limited financial resources.

Scalability and Reach

Working with large organisations allows you to scale your solutions across multiple departments, locations, and even global operations. This scalability not only increases your influence but also enhances your reputation and credibility in the industry. Successfully implementing a solution for a corporate client can lead to more opportunities within the same organisation and referrals to other large clients.

How to Effectively Target Corporate Clients

Do You Have a Solution That Solves a Problem for Employees of a Company?

If the answer is yes, then you should be targeting the elephants. Corporate clients have unique and specific needs. Conduct thorough research to understand their pain points, challenges, and goals. Tailor your solutions to address these specific issues. For example, if a company struggles with high employee turnover, develop a program focused on employee engagement and retention strategies.

Develop Comprehensive Solutions

Corporate clients seek comprehensive and integrated solutions rather than piecemeal approaches. Design programs that offer a holistic approach to solving their problems. This could include a combination of training modules, coaching sessions, and ongoing support to ensure long-term success.

Build Credibility and Trust

Establishing credibility is crucial when dealing with large organisations. Showcase your expertise through case studies, testimonials, and success stories from previous clients. Highlight measurable outcomes and tangible results to demonstrate the value of your solutions.

Network and Connect

Building relationships within corporate networks is essential. Attend industry conferences, join professional associations, and engage in networking events to connect with key decision-makers. Leverage LinkedIn and other professional platforms to reach out to potential clients and showcase your expertise.

Offer Strategic Partnerships

Position yourself as a strategic partner rather than just a service provider. Understand the long-term goals of your corporate clients and align your solutions with their strategic objectives. Offer ongoing support and consultation to help them achieve sustained success.

Conclusion: Focus on the Elephants

Focusing your efforts on corporate clients is not just a strategic choice—it’s a game-changer. If you have solutions that solve problems for employees within a company, targeting elephants will maximise your impact and provide the most significant return on investment. If the focus is on smaller opportunities (rabbits and deer), you are not positioning yourself to catch the elephants. However, while targeting the elephants still gives you the ability to convert programs to suit the deer and rabbits. By prioritising corporate clients, you can leverage your expertise to drive meaningful change, achieve greater success, and solidify your position as a leader in your field.

Remember, the key to unlocking the full potential of your expertise lies in identifying and targeting the right audience. Aim for the elephants, and watch your influence and impact grow exponentially.

Building Your Unique Learning Ecosystem

As an experienced learning designer, I am often asked by coaches, consultants, and experts how they can leverage their expertise and create digital learning programs that resonate with their target audience. The answer lies in creating a unique learning ecosystem, a rich and interconnected environment that engages learners at various levels, accommodates different learning styles, and maximizes learning outcomes. Here, I will walk you through some essential tips to guide you in building your unique learning ecosystem. 

1. Understand and Define Your Unique Value Proposition 

The first step in creating an engaging learning ecosystem is understanding and defining your unique value proposition. As a coach or consultant, you have a unique set of skills, knowledge, and experiences that set you apart from the rest. These can be translated into your unique teaching methodology, which will form the foundation of your learning ecosystem. 

Start by reflecting on your areas of expertise, unique teaching methods, and your values. Combine these elements to create a learning model that is uniquely yours. This will enable you to present your offerings with confident clarity, attract more clients, and potentially charge higher prices for your services. 

2. Know Your Learners 

An effective learning ecosystem revolves around the learner. You need to know your learners well—their needs, interests, goals, motivations, challenges, and learning styles. This information allows you to tailor your learning content, delivery methods, and interactions to meet their needs and preferences. 

To achieve this, you can conduct surveys, interviews, or focus group discussions with your target audience. Develop learner personas to guide your content creation and delivery. This deep understanding of your learners will also help you to create a compelling value proposition that resonates with your audience. 

3. Develop a Signature Solution 

One of the major challenges for coaches and consultants is standing out in a crowded market. This is where your signature solution comes in. Your signature solution should be a unique, repeatable, and proven methodology that provides tangible results for your clients. 

It should encapsulate your unique approach and showcase the value and transformation you offer. It might include unique models, techniques, tools, or processes that you have developed. By packaging your signature solution into your courses, you can differentiate yourself from others in the market. 

4. Build an Ecosystem of Learning Experiences 

Creating an engaging learning ecosystem involves designing a variety of learning experiences that cater to different stages of the learner’s journey and different learning preferences. This could include a blend of self-paced learning, live online sessions, peer interactions, real-life projects, mentoring, and feedback. 

Consider integrating visual models, interactive elements, quizzes, gamified elements, and community interactions into your courses to foster engagement, understanding, and retention. Also, ensure that your learning experiences offer opportunities for learners to apply their knowledge and skills, receive feedback, and reflect on their learning. 

5. Use Technology Effectively 

Technology plays a critical role in delivering and managing your learning ecosystem. Choose a learning management system (LMS) that aligns with your teaching methodology and supports the types of learning experiences you want to offer. Your LMS should be user-friendly, support mobile learning, provide analytics, and integrate with other systems you use. 

Also, consider other technology tools that can enhance the learning experience, such as webinar platforms, video conferencing tools, interactive whiteboards, collaborative tools, and gamification platforms. 

6. Market Your Learning Programs 

Once you’ve built your unique learning ecosystem, you need to effectively market it to attract your ideal clients. Develop a robust selling system that communicates your unique value proposition, showcases your learning experiences, and drives conversions. 

Use your online presence, social media, content marketing, email marketing, webinars, partnerships, and other channels to reach your audience, build relationships, and promote your learning programs. 

Creating a unique learning ecosystem is a complex yet rewarding process. It requires a clear vision, a deep understanding of your learners, unique and engaging learning experiences, effective use of technology, and a powerful selling system. As you build your learning ecosystem, remember that it’s an iterative process that requires continual refinement based on feedback and evolving needs. 

Your unique learning ecosystem will not only set you apart from the crowd but also empower your clients to achieve their goals, leading to higher satisfaction, loyalty, and success in your coaching or consulting business. 

Essential Tech Tools for Online Teaching Success

In today’s digital age, technology has become an integral part of education, especially in the online teaching experience. With the rise of remote learning, educators and instructors need to adapt and incorporate various tech tools to ensure their students’ success. The use of technology not only enhances the learning experience but also makes it more engaging and interactive. However, with so many tech tools available, it can be overwhelming for educators to choose which ones to use. That’s where the Maven’s Toolkit comes in handy. This toolkit is designed specifically for online teaching success and includes essential tech tools that every educator needs in their arsenal. In this blog post, we will explore the Maven’s Toolkit and its key components in detail, providing you with tips on how to maximize its effectiveness in your online teaching practice.

The Maven’s Toolkit 

In today’s digital age, technology has become an integral part of the education sector. With the rise of online teaching, it is essential for educators to have a toolkit that can help them deliver effective and engaging virtual lessons. The Maven’s Toolkit is a comprehensive set of tech tools designed to enhance the online teaching experience. In this section, we will provide a detailed explanation of each tool in the Maven’s Toolkit and its benefits.

Video Conferencing Software 

One of the most critical tools in the Maven’s Toolkit is video conferencing software. This tool allows educators to conduct live virtual classes with their students. Video conferencing software enables teachers to share their screens, use whiteboards, and interact with students in real-time. It also provides an opportunity for teachers to record sessions for future reference or for students who missed the class.

The benefits of using video conferencing software are numerous. Firstly, it promotes engagement and interaction between teachers and students, making learning more enjoyable and effective. Secondly, it creates a sense of community among learners who may be geographically dispersed but still feel connected through live video sessions. Thirdly, it allows teachers to personalize their teaching style by adapting to individual student needs.

Learning Management Systems 

Learning management systems (LMS) are another crucial component of the Maven’s Toolkit. LMS platforms are designed to manage and deliver educational content online. They provide educators with tools such as course creation, assessment management, and progress tracking.

The benefits of using an LMS are significant. Firstly, it provides a centralized platform where educators can upload course materials such as videos, presentations, quizzes and assignments that can be accessed by students anytime from anywhere in the world. Secondly, LMS platforms allow teachers to create personalized learning paths for individual students based on their strengths and weaknesses. Thirdly, they provide real-time feedback on student performance that can help instructors modify their teaching strategies.

Content Creation Tools 

Content creation tools are essential components of any online teaching toolkit as they enable educators to create visually appealing presentations or videos that capture student attention effectively. These tools include graphic design software such as Canva or Adobe Creative Suite that allow you to create stunning visuals without any design skills required.

The benefits of using content creation tools are numerous. Firstly, they enable educators to create engaging educational content that enhances student learning outcomes significantly. Secondly, these tools provide flexibility when creating content; you can customize templates according to your requirements or start from scratch if needed. Thirdly, these tools promote creativity among teachers who may not have considered themselves creative before.

Collaboration and Communication Tools 

Collaboration and communication tools are crucial elements in the Maven’s Toolkit as they help facilitate communication between teachers and students outside traditional classroom settings effectively.

These tools include instant messaging apps like Slack or Microsoft Teams that allow instructors to communicate with their students instantly from anywhere at any time while keeping track of all communications easily.

The benefits of using collaboration and communication tools are significant because they promote engagement among learners who may feel isolated due to distance learning environments’ nature while allowing easy access between instructors’ support staff members when necessary.

Tips for Maximizing Effectiveness 

To maximize effectiveness when using the Maven’s Toolkit in online teaching environments effectively here are some tips:

Integrate Tools Seamlessly: Ensure all your tech tools work together seamlessly without causing any technical difficulties.

Provide Clear Instructions: Provide clear instructions on how your tech stack works so that everyone involved understands how things work.

Encourage Participation & Engagement: Encourage participation by creating interactive activities such as quizzes or polls during virtual classes.

Regularly Assess & Adjust: Evaluate your tech stack regularly by getting feedback from both learners & other stakeholders involved in your program regularly.

Final Thoughts 

In conclusion, the Maven’s Toolkit provides a comprehensive set of essential tech tools for online teaching success. As technology continues to play an increasingly important role in education, it is crucial for educators and instructors to leverage these tools to maximize their online teaching experience. The Maven’s Toolkit offers a user-friendly and efficient way to manage various aspects of online teaching, from content creation and management to communication and collaboration with students.

By using the Maven’s Toolkit, educators can streamline their workflows, save time, and improve the quality of their online courses. Whether you are new to online teaching or an experienced instructor, the Maven’s Toolkit can help you achieve your goals and enhance your students’ learning outcomes.

Six Important Components Needed to Build a Membership Site

Membership sites have become an incredibly hot topic over the last several years, and it’s no wonder with their potential for creating substantial recurring income for online business owners.

However, if you’ve never built or run a membership site before, the process can be a bit confusing. Here are the most critical components that you need to consider before you spend time building your membership site.  

Members 


Before you can start a membership site, you need to know whom your members are going to be. You can define this as specific markets or market segments. You can also define this as whether you want your membership site to cater to individuals or groups of people in companies or organizations.  

Value 


You need to determine the products or services that your target audience wants that you can deliver with your membership site. Providing value to your members means that you have an understanding of the content, community, and savings, as well as the ability to deliver what they need.  

Term  


You need to figure out when you want the membership period to begin and end. For many organizations, the standard duration of a membership is 12 months. However, many membership models offer a monthly membership option, while others require multiple years for memberships that are typically tied to an event, like certification.  

Fulfillment 


How do you want to deliver your membership benefits? For years many companies have provided paper-based benefits and even localized in-person benefits. However, most online businesses these days have set up electronic-only memberships. 

Price 


It is essential to establish how much, if anything, you want to charge for your membership. Memberships can range from just a couple of dollars a month, to tens of thousands of dollars. More and more companies are using the concept of “freemium” membership to help them build a community of loyal customers as a larger economic strategy.  

Purpose 


You need to know why you want to create a membership site. The ability to create a successful membership model and an economic plan that will sustain it are incredibly important in the planning phase. However, doing what you are deeply passionate about can be an excellent foundation for success. 

 

When you are ready to create your membership site, keep these six components in mind to ensure that you are successful. How you utilize each of these components will help you form a membership site that best fits your company and the needs of your target audience.  

How to use a virtual background when in Zoom

One great Zoom feature is the ability to place a virtual background for your meetings and events. This is an opportunity for you to provide a really professional-looking background that portrays the best image of you and your business. When you sign up for a Zoom account there are a number of virtual backgrounds that you can choose from to replace your existing backgrounds. These tend to be images of oceans, cityscapes, and nature which are OK but you can do better than this. 

Professional Bright Office Zoom Virtual Background

Image or Video

With the Zoom virtual background feature, you can choose an image or a video as the background to your Zoom events. We do not recommend the use of video as this can be really distracting for your audience. To get the best results from virtual backgrounds, Zoom recommends that you use a green screen and that your lighting is uniform. This allows Zoom to identify the difference between the background and you. We recommend that you create your own virtual backgrounds that include the branding of your business. It is a good idea to add your logo to your background as well as your name and website address. You need to create an image that reflects your camera type. So if you are shooting in 16:9 then the minimum image size should be 1280 by 720 pixels.

Best Setup for a Virtual Background

To get the best results from virtual backgrounds it is recommended that you use a green screen (or another solid color background). You can get these green screen backgrounds online pretty cheaply. The quality of your background depends on the quality of your camera. It also depends on the lighting in the room you are using for your Zoom event. You can get inexpensive ring lighting from Amazon that will improve things significantly for you. One important tip when setting up your virtual background is not to wear clothes that are the same color as your background. This will make it a lot harder for Zoom to identify you from the background and it will look really weird.

Enabling Virtual Backgrounds

You will need to enable virtual backgrounds in your Zoom account first. Log in to your Zoom web portal as an administrator and then select “Account Settings”. Find the option “Virtual Background” under the “Meeting” tab and then enable the setting. You can setup the virtual background feature on a group or user basis and also for Zoom rooms. The process is the same for all of these. Go into the settings for the group or user and make sure that the virtual backgrounds feature is enabled.

Using the Virtual Background Feature

You will need to install the Zoom client on your desktop or mobile device to use virtual backgrounds. For a desktop, you just need to click on your profile image and then select “Settings”. If you have the virtual background enabled in your web portal then you will see the option to use a virtual background here. You will be asked to choose if you have a green screen in place or not. It is not essential to use a green screen but it does produce the best results. If you are using a green screen then select the right color. If you have added your own virtual background image then select this now. Now you are all set and you can save your settings.

Tips for presenting during Facebook Live

Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of.

What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you’re not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional video.

Video Quality

Video quality makes a huge difference on YouTube. On Facebook Live of course this isn’t such a big issue (seeing as everyone is recording from their phones) but you can nevertheless make a big difference if you invest in a high quality camera phone.

What’s arguably even more important meanwhile is that your videos be bright. Even a low quality video will look much clearer crisper if the room has lots of light! Either invest in a light box, or try to use natural light strategically. Aim for ‘Rembrandt lighting’ which means lighting your face from one side more than the other.

Audio

Your audio is equally important. Make sure that you record your sound using a lapel mic or a phone with a clear built in microphone. Speak slowly and clearly and think as well about the acoustics of the room you’re in: this can make a surprisingly big difference! Avoid echoing spaces where possible and think about your background noise. If people can’t hear what you’re saying, they’ll leave quickly!

Presenting

Being a good presenter is about being engaging and clear. It’s also about being charismatic and smart. Try to dress for the occasion but likewise don’t look overdressed as this will just make you look desperate – which is never a good look! Go for ‘effortlessly smart’ and try watching your favourite YouTubers for tips.

Set

Finally, think about your ‘set’. The area you film in is very important and will make a big difference. In particular, try to avoid filming anywhere where there’s too much activity behind you that could be distracting. Likewise, avoid filming anywhere that looks untidy or unprofessional. Your living room is not a good choice if there is lots of rubbish strewn around the place!

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One Size Doesn’t Fit All – Personalising the Learning Experience

One size doesn’t fit all. We need to be able to personalise the learning experience for all. Have you ever undertaken a training course where you covered content you already knew, or content that was relevant? We probably all have at some stage, I’m thinking about all the OH&S induction training I have done at different organisations.

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We have all had different experiences. Growing up we have been exposed to different things, been to different places, been taught or told things from different people. We have worn different hats. Roles we have had in school, in groups and work have all been different. This has shaped the experiences we have had. All of these experiences impact on what we think. Which in turn impacts on how we act and react. And our experiences impact on how we learn. It impacts on what we already know and how we make sense of new information we receive. It impacts on how we react or engage in our learning experiences. It impacts on the speed that we acquire new knowledge. It also impacts on our natural curiosity and our desire to learn. But, in the workplace we expect everyone to learn the same way. We send people off to sit in a face-to-face workshop to hear and experience the same things. We push out linear eLearning courses that everyone needs to start at the same point and finish at the same point, covering the same content. Too much emphasis is on everyone taking the same path. Expecting everyone to start at point A and finish at point D. Even though some people may be at point B, C or even D already. We aren’t focusing on the objectives enough, what performance outcomes we need in the workforce.

The strategic objectives of the business. We need to set the objectives and help people achieve them and give up some control on the path that they take to get there.

Based on the experiences people have, everyone has different gaps in knowledge or skill. Everyone needs a personal learning journey to reach the objectives. A journey that allows them to fill the knowledge and skills gaps they require.

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There are many benefits to personalising the learning experience. People have a greater choice over what or how they learn. As a result, they are more engaged and more motivated to learn. It also provides an opportunity for people to learn at a time that suits their need.Personalisation isn’t anything new. It’s already happening. Just look at the movie recommendations you get on Netflix based on what you have already watched, book suggestions after you’ve purchased on Amazon, or adds popping up in your Facebook feed after you have searched an overseas holiday or new car.

So how do we personalise learning?

Implement Technology

We need to implement the right technology. We need to have systems in place that allow people to access and source a range of information, systems to allow people to easily access content, systems to allow people to share content with others and encourage social learning.

Capture Data

We need to capture data about what people are doing, where there are gaps and what they need to know. The xAPI standard provides a great opportunity to do this. We can capture learning events that have taken place or decisions that people have made in scenarios and tests. From this we can then direct or recommend content to fill the gaps required.

Curate Content

There is so much content available on the internet. YouTube is one of the most used search engines for people to learn something. We need to be able to embrace these resources and curate content for our learners. We also need to allow people to access this range of content and allow for user generated content. For people to find their own information and to share it with others.

Encourage Continuous Learning

Encourage people to go out and find information that they need. Not simply rely on being spoon fed content that lives on the LMS. Go beyond that and allow for their natural curiosity. Encourage people to find information to solve the problems. Encourage people to develop their skills continuously, in alignment with the organisations strategic objectives or to meet customer demand.

Embrace Campaign Learning

This is the name our friends at HT2 give to a more agile approach to corporate learning and development. It involves a campaign of Plan, Do and Measure. It incorporates content curation to deliver courses quickly, rather than waiting months to build and deliver the perfect course, which may be out of date as soon as it goes live. It involves planning a campaign around the organisations strategic objectives. From this a range of tools can be used to inspire, instruct and implement change. Then measure the impact in real-time, quickly and early.

In conclusion

Personalised learning means better learning, with more engaged and motivated learners. This results in better outcomes and, as a result, better returns.

So, how can you personalise learning in your organisation?

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