3 Reasons to Include Workshops in Your Ecosystem

In today’s rapidly evolving digital landscape, creating impactful and engaging learning experiences is more critical than ever. As the founder and chief learning architect of Mavenzeal, I have seen firsthand the transformative power of integrating workshops into digital learning ecosystems. Workshops, particularly virtual facilitated ones, offer a unique blend of interactive learning and actionable outcomes that can significantly enhance the value of your offerings. Here are three compelling reasons to include workshops in your learning ecosystem.


Virtual Facilitated Workshops Provide Actionable Outcomes

The digital age has ushered in a new era of learning, where the emphasis is increasingly on acquiring skills that can be immediately applied. Virtual facilitated workshops excel in this aspect by providing solutions that pave the way for rapid implementation. These workshops are not just about disseminating information; they are about facilitating real-world application.

Rapid Implementation:One of the standout features of virtual facilitated workshops is their ability to deliver rapid results. In a world where time is a scarce commodity, the ability to quickly move from learning to doing is invaluable. These workshops are designed to equip participants with the tools and knowledge they need to implement solutions swiftly and effectively.

Engagement Through Interaction:Unlike traditional passive learning formats, virtual facilitated workshops thrive on interaction. This dynamic environment encourages participants to actively engage with the content, fostering a deeper understanding and retention of the material. The facilitator plays a crucial role in guiding discussions, addressing questions, and ensuring that each participant can apply what they’ve learned to their specific context.


They Are Microlearning Assets Focused on One Part of the Process Model

Microlearning is a strategy that focuses on delivering content in small, specific bursts, allowing learners to absorb and retain information more effectively. Virtual workshops embody this approach by concentrating on one aspect of the process model at a time. This method is particularly beneficial in today’s fast-paced world, where being time-poor is a common challenge.

Targeted Learning:By focusing on a single part of the process model, workshops can deliver highly targeted learning experiences. This specificity ensures that participants gain skills and knowledge that are directly applicable to their needs, without the overwhelm that can come from more extensive courses.

Flexibility and Accessibility: Virtual workshops offer unparalleled flexibility, allowing participants to engage in learning without significant disruptions to their daily lives. This accessibility is crucial for attracting and retaining learners who are juggling multiple responsibilities and may not have the time to commit to longer learning formats.


People More Than Ever Want a Quick Solution, and the Rapid Implementation Workshop Provides This

The demand for quick, effective solutions is a defining characteristic of our current era. Learners are looking for educational experiences that can deliver immediate value, and virtual workshops are perfectly suited to meet this need.

Immediate Application:The structure of virtual workshops is inherently designed to provide quick solutions. By the end of a session, participants have a clear set of actions they can take to start implementing what they’ve learned. This immediacy is incredibly appealing to those who are eager to see progress in their personal or professional development.

High-Impact Learning in Short Sessions: The condensed format of virtual workshops does not compromise the depth or quality of the learning experience. Instead, it ensures that every moment is packed with valuable insights and actionable strategies. This efficiency resonates with learners who want to maximize the impact of their time investment.



Incorporating workshops into your learning ecosystem offers a myriad of benefits that align with the needs and preferences of today’s learners. Virtual facilitated workshops stand out for their ability to provide actionable outcomes, focus on microlearning assets, and deliver quick solutions that cater to time-poor individuals. By leveraging the power of workshops, you can enhance the effectiveness of your digital learning offerings, ensuring that they are not only informative but also immediately applicable and engaging.


As we at Mavenzeal continue to evolve and refine our approach to digital learning, the inclusion of workshops remains a cornerstone of our strategy. They are not just an addition to our ecosystem; they are a vital component that enriches the learning journey for our clients. By embracing the unique benefits that workshops offer, we can empower learners to achieve their goals more efficiently and effectively, driving forward our mission to share and advance knowledge in the digital age.

Providing Tiered Offerings for Every Stage of the Learning Journey

Providing Tiered Offerings for Every Stage of the Learning Journey

As a coach or consultant, your goal is not only to deliver value but also to cultivate long-term relationships with your clients. In this context, understanding the Ascending Transaction Model becomes a critical aspect of your strategy. This model represents a strategic approach to customer engagement, where you offer your clients a series of products or services, each of increasing value, complexity, and cost, as they progress along their learning journey. 

Imagine a staircase. The first step might be a free or low-cost offering, like a lead magnet or an introductory webinar. This step serves as an initial point of contact, a way to capture the interest of potential learners and provide them with immediate value. It’s a low-risk proposition for them, but it also opens the door for deeper engagement.

As clients ascend the staircase, they encounter progressively more advanced, detailed, and value-rich offerings. Perhaps the next step is a low-cost eBook or mini-course, followed by a more comprehensive course or program, and finally culminating in high-ticket offerings like one-on-one coaching or consulting services. At each stage, you’re delivering increasing value, helping clients solve more complex problems and achieve more significant transformations.

Consider the journey of a small business owner seeking to improve their digital marketing skills. They might start with your free webinar on “10 Top Tips for Digital Marketing Success”, where they pick up valuable insights and start to see you as a trusted authority. They’re then ready to invest in your eBook, “The Comprehensive Guide to Digital Marketing”, where they delve deeper into the topic. As they continue to grow and face more complex challenges, they enroll in your full Hybrid Authority Program on “Mastering Digital Marketing”, and eventually, they might even engage your one-on-one coaching services to get personalized advice and support.

The Ascending Transaction Model is a win-win for both you and your clients. They get to ‘try before they buy’, experiencing the quality and value of your work before investing in your higher-tier offerings. For you, it allows you to nurture relationships with your clients gradually, providing ongoing value and building trust, which ultimately leads to higher client retention and lifetime value.

However, implementing this model effectively requires a deep understanding of your clients and their journey. You need to know what challenges they’re facing at each stage, what they’re ready to learn next, and how you can best deliver that value. It’s not about pushing them to buy – it’s about guiding them along their journey, providing the right support at the right time.

Moreover, while the Ascending Transaction Model can be highly effective, it’s also important to be aware of potential objections or challenges. For instance, some clients may be hesitant to invest in higher-tier offerings, even after experiencing the value of your lower-tier products. It’s essential to communicate the value clearly, offer guarantees or testimonials where appropriate, and ensure that each offering truly delivers on its promises.

Creating an effective Ascending Transaction Model can seem like a daunting task, but remember – you don’t have to do it all at once. Start with your core program, then consider what lower-tier and higher-tier offerings might complement this program and support your clients’ journey. Experiment, gather feedback, and adjust your offerings based on what works best for your clients and your business. And always remember, the key to a successful Ascending Transaction Model is delivering genuine, consistent value at every stage. Your clients’ success is your success.


How to build an engaged online community

Online communities have been long been one of the most popular places to spend time on the web. Providing an opportunity to be social with people across the world, many people love nothing more than taking to their favorite forum or message board to discuss their interests with like-minded individuals. But what exactly does it take to build an engaged online community for yourself?

Offer content they want

Content will always be the first tool on your mind as you go through this. By providing content that people want, you will draw more to your site, boosting your community with more members and making it easier to get people to join. Simply identify their problem or problems and create content aligned to solving this problem.

Create challenges for the group

Online challenges have proven to be an excellent way to generate interest in businesses, and this sort of method can be applied to your community. Providing these people with challenges that they can solve together will give people a chance to bond like no other. Large-scale online puzzles have had thousands of people working together in the past, and this would be a great way to launch a popular community.

Provide a good platform

People don’t like using websites that are designed poorly or don’t work. This means that you will need to take extra care while building your community to make sure that people won’t be put off by the way that it looks and feels. Old-school forums are losing popularity, though message boards are moving in the opposite direction, and this should give you a good idea of what to aim for as you go through this process yourself.

A broad niche

While broad niche may sound like a bit of an oxymoron, it makes sense when you dive into it a little. You need to find a topic or field that has enough people to create community, while also being something that few other people have created communities for in the past. There are a lot of great communities that are already well-established online, and trying to compete with them will be a challenge.

Deal with spam & negativity

While it may be a little bit funny, having trolls and other disruptive people within your community will draw a lot of people away from it. This makes it crucial that you deal with spam and negativity as swiftly as you can on your platform. There are loads of modern AI-based tools that can help you with this element of your community building.

In Summary

Creating an online community that will engage users can be a challenge. There are a lot of tools that can help you with this, though, and it shouldn’t take long for you to start gaining users. You will have to work hard along the way, but it will all be worth it.




Best of the Blogs – Social Learning

The following is the second of my monthly “Best of the Blogs”. Here I will curate content from a range of posts, blogs, research articles and other sources. With Christmas and New Year celebrations in December, a very social time, I felt that this month’s pick should be on Social Learning.

Understanding Social Learning

Social Learning has become a bit of a L&D buzzword in recent times, but it is not a new concept. Albert Bandura’s Social Learning Theory which was written nearly 40 years ago, describes how “behaviour is learned from the environment through the process of observational learning”. Based on this theory, social learning can be described as the process of learning with and from others. This can be through the observation of behaviours but also learning cognitively through discussions and solving of problems. It can happen online (through social media and collaborative learning tools) or offline (in the workplace, at networking meetups or group activities).

Jane Hart also provides a further definition and introduces the term “Social Collaboration” to describe the social learning from working together to achieve business objectives. To understand social learning you should also consider some of the myths around it, which Helen Blunden dispels in her article “4 Myths of Social Learning“. In his article “Socially Acceptable” Clark Quinn clarifies what social learning is not, and what good social learning is.

Implementing Social Learning in the Workplace

Implementing social learning in the workplace will be an important aspect of professional learning and growth (for individuals, teams and organisations). As Harold Jarche explains in his article “new ideas will have to come from our professional networks in order to keep pace with innovation and change in our fields”. Asha Pandey’s article discusses how adopting social learning makes sense and how it will foster collaborative learning. Julian Stodd’s blog describes a way to implement social learning, through the use of a scaffolded social learning journey. This allows for a structured learning journey with conditions where social learning can thrive.

Making it a success

Social learning it is not simply about adding in some social media and other tools and hope people become social. This blog “Integrating Social Learning in the Workplace” discusses how one of the greatest challenges of social learning is not implementing it, but getting it integrated into the culture. Ben Betts discusses how the secret to making social learning a success is in the marketing. Helen Blunden also provides some details on 20 mistakes learning teams make about social learning.

Building a community

One aspect of social learning, is the development of communities to allow for the knowledge sharing to occur. Tanmay Vora provides some great advice on how to feed a community, including this great sketch note. Encourage people to Work Out Loud, which John Stepper talks about in this video. However, there are challenges and obstacles which are described in the article “Six Obstacles To Building Communities In Organisations

My final thoughts

Social learning is an essential element in the design of a learning journey. Consider how you can build it into any courses you are designing. When moving to more social learning, especially in the workplace where culture change is required, start small and move from there. Also consider what’s the future of social learning and how you can take advantage of it..


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