In the world of digital learning, creating a program that not only educates but also captivates is a challenging feat. The O.F.F.E.R. Framework serves as your comprehensive guide, designed to navigate you through the complexities of crafting an engaging learning experience. Let’s delve into this transformative journey.

Outline Visual Models

Imagine walking into an art gallery where each painting tells a story. That’s the power of visual models in your learning program. Utilizing the THINK rapt system, you craft compelling visual models that encapsulate the essence of your offer. But these aren’t just any visual models; they are the four pillars that uphold the structure of your program.

1.       The RESULTS MODEL serves as the mirror that reflects your audience’s current situation. It allows them to identify where they are now, the results they aspire to achieve, and the gaps that exist between the two. It’s the starting point of their journey, helping them realize the need for change.

2.      The ANSWERS MODEL is the guidebook that provides solutions to these identified gaps. It outlines what your audience needs to do or have to achieve their desired results. It’s like the treasure map that marks the spots where the gold is hidden.

3.      The PROCESS MODEL is the vehicle that takes your audience from their current situation to their desired results. It outlines your proven methodology and process that has consistently delivered results for your clients. Think of it as the GPS navigation system that provides the quickest and most efficient route.

4.      The TARGET MODEL is the destination itself. It highlights the target benefits of following your process, showing what your clients can expect to gain. It’s the picture-perfect postcard of the destination, enticing them to embark on the journey.

These models are meticulously designed to represent the unique aspects of what you’re offering. They serve as the visual language that communicates complex ideas in an easily digestible format, making them the cornerstone of your learning program.

Formulate Experience Ecosystem

With your visual models as the cornerstone, you then weave them into an intricate tapestry that we call the experience ecosystem. This isn’t just a single course or a standalone webinar; it’s a cohesive blend of various touchpoints like courses, webinars, and community engagement. Imagine it as a symphony where each instrument plays a vital role. You map out the user journey within this ecosystem, ensuring that each touchpoint is not just a note but a harmonious chord in your learner’s educational experience.

Formulate Program Design

Now that you have your ecosystem and visual models, it’s time to build the architecture of your program. This involves defining the structure, which could include modules, lessons, and additional resources like quizzes or worksheets. Each element, whether it’s a video lecture or an interactive exercise, serves a specific purpose. They’re like the rooms in a house, each designed for a particular function but together forming a complete living space.

Establish Pricing

Pricing is more than just a number; it’s an equation that balances cost and value. Whether you opt for a one-time fee, a subscription-based model, or a tiered pricing strategy, the key is alignment. Your price should not only be competitive but also justifiable based on the value you deliver. It’s like setting the ticket price for a blockbuster show; it should reflect the quality of the experience you’re providing.

Refine Content for Promotion

Your learning program is now a masterpiece, but what good is a masterpiece if it’s hidden away? This is where promotional content comes into play. You identify various types of content, be it social media posts, blog articles, or video teasers, to showcase your visual models and offer. But promotion is not a random act; it’s a calculated strategy. You develop a calendar that outlines when and where this content will be published, ensuring that your masterpiece gets the spotlight it deserves, maximizing both reach and engagement.


The O.F.F.E.R. Framework is not just a methodology; it’s a philosophy for crafting learning programs that resonate on multiple levels. From outlining compelling visual models to refining promotional content, each step is a building block in creating an engaging and valuable learning experience. With O.F.F.E.R., you’re not just an educator; you’re a curator of experiences, orchestrating a journey that educates, engages, and enriches.

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