Are you working to create an explainer video for your brand? Here’s everything you need to know about the explainer video script including why it is so crucial and how to ensure yours is superb. Explainer videos are a brilliant way to engage and communicate with customers and clients as a brand. You just need to make sure that you are telling the right story. There are lots of different parts of an explainer video. For instance, you will need to ensure that you have fantastic visuals, but that’s just one part of the puzzle. It’s also essential that you have a fantastic explainer video script. Without the right script, you can find that your explainer video is boring and simply doesn’t hit the mark that you need. It could end up being confusing too, severely limiting the benefits the video could bring for your brand. So, why is a script so important?
Why Do You Need A Script?
You might not be aware of this, but explainer videos are used due to scientific evidence. Specifically, they are based on Allan Paivio’s Dual-Coding Theory. Essentially, this theorizes that audio and visual information are dealt with separately in the brain. So, when you add a voice-over to visual information, it will be processed far more rapidly. This also means that it’s going to be easier to process for the individual.
The script will layout the story and that’s key. It’s how you combine the visual and audio components of the video to ensure that both work seamlessly and provide the right impact. How do you ensure that you get this right?
Understanding Different Parts Of The Script
There are four main parts of the script that you need to include and get right. These are the:
- Call To Action
A lot of scriptwriters will make the mistake of writing a long-winded opening. Instead, you need to make sure that you get straight to the point without throwing your audience in at the deep end.
In the first fifteen seconds, you should be setting up the problem that your audience is facing. To do this, you need to have a clear idea of who your audience is and how they view the product.
So, the opening is the point where you quickly introduce the problem that they are facing. You then need to make sure that you show how the problem can be solved with the right solution. Remember, the brand is always going to be the solution.
In the script, you need to clearly state what you do and ensure that this is easy to understand. Remember, the solution is not the same as what you do. This comes later in the script. Once you have introduced the problem and the solution, you might want to shift the tone and aspect of the video. You can do this by playing different music or even cutting the audio completely.
When you have introduced the solution, you then need to explain why this is the right course of action. You need to push the benefits of the solution and sell the brand the right way. You need to be selective about the key points that you choose to highlight. It’s important that the language you choose suggests excitement and passion for the service or product. They need to feel as though you are compelled to deliver the solution they need.
The final part of the puzzle is the call to action. Remember, this comes at the end of the video, and if the viewer makes it that far they may already be compelled to buy. So, your words here can ensure that the sale goes through or lose the customer completely.
You need to keep things simple. You should hit the problem on the head and deliver a killer punchline that shows why they should buy from you. The best way to do this is to introduce value. This could be in the form of a deal or a key USP for the brand. Include an annotation with an email address or website for them to look at and you will ensure that they have a way forward.
How To Create A Script
Now that you understand the key parts of the script, we need to think about how to create one from scratch.
First, you need to come up with the story. To do this, it’s useful to brainstorm ideas. You will need to try and get into the mindset of your target customer. Think about how they view the world and specifically your product or service. Try to understand what it means to them and how it could benefit them. You can mind map the story, starting with the product or service at the center. Build out with potential problems connected to the product and end with the solutions. When you find the right problem and solution, you can work to build the outline. This should be very brief. Essentially, you should be able to summarize the video script in a 30-second sentence. That sentence should provide all the information someone needs to understand it. If you can’t do this, the outline is too complicated. When you have the outline, you can set to work writing the script. Review it several times to ensure that it flows and feels natural.
Remember to think about the language that you are using. It needs to be active and it must convey the right level of excitement. At the same time, your script should also suggest both knowledge and authority relating to the problem presented. It also needs to be friendly and the tone should almost be like a conversation. When you are happy with the script, you need to add a storyboard.
This will ensure that all the different pieces – the voiceover, visuals, and music – fit together. You can make any final adjustments at this stage to ensure that your script is going to deliver the right results. Take this advice and you should have no issues creating the ultimate explainer video script for your brand.