The Essential Challenge of Unpacking Intellectual Property for Success

In 2022, the global online “electronic” learning market was valued at an impressive $339.3 billion, according to Global Market Insights.

This figure is expected to soar to approximately $1 trillion by 2032, presenting a lucrative opportunity for creators and educators in the digital realm.

However, to truly capitalize on this trend, one must not only create a digital learning program but ensure it is ruthlessly relevant and effectively engaging.

However, the critical challenge lies in effectively unpacking one’s intellectual property (IP) to craft learning programs that resonate deeply with learners. Without converting expertise into ruthlessly relevant and engaging content, even the most knowledgeable experts risk missing out on this lucrative market.

The Pain Point of Unpacking Expertise

For many creators, the process of distilling years of knowledge and experience into a digital learning format is daunting. Intellectual property, particularly in fields requiring deep expertise, is often complex, nuanced, and difficult to translate into clear, learner-friendly formats. This translation is not just about simplification; it’s about re-envisioning content to align with learners’ needs, learning styles, and outcomes.

The challenge intensifies as creators face the dual task of maintaining the integrity of their expertise while making it accessible and engaging. This is crucial because the modern learner not only seeks knowledge but also an engaging learning experience that is directly relevant to their personal or professional growth. Programs that fail to connect with these needs or seem irrelevant can lead to disengagement and ultimately, a failure to capture the market.

Crafting a Ruthlessly Relevant Program

To navigate this complex landscape, creators must develop programs that do not just inform but also inspire and engage. This requires a deep understanding of the audience, including their aspirations, challenges, and the gaps in their knowledge. Programs must be meticulously designed to be ruthlessly relevant—every piece of content, every module, and every interaction must clearly contribute to the learner’s journey towards their goals.

Visual Models as a Strategic Solution

Visual models represent a powerful strategy to overcome these challenges. By translating complex IP into visual formats, creators can achieve clarity and impact. Here’s how each of the four key models plays a role:


serves as the mirror that reflects your audience’s current situation. It allows them to identify where they are now, the results they aspire to achieve, and the gaps that exist between the two. It’s the starting point of their journey, helping them realize the need for change.


is the guidebook that provides solutions to these identified gaps. It outlines what your audience needs to do or have to achieve their desired results. It’s like the treasure map that marks the spots where the gold is hidden.


is the vehicle that takes your audience from their current situation to their desired results. It outlines your proven methodology and process that has consistently delivered results for your clients. Think of it as the GPS navigation system that provides the quickest and most efficient route.


is the destination itself. It highlights the target benefits of following your process, showing what your clients can expect to gain. It’s the picture-perfect postcard of the destination, enticing them to embark on the journey.


The ability to unpack and repackage intellectual property into visually engaging and structurally sound models is not just an advantage—it’s a necessity for success in the burgeoning e-learning market. These visual models are instrumental in transforming expert knowledge into compelling learning experiences that not only convey value but also drive engagement and satisfaction. As the e-learning landscape continues to expand, the educators who master this approach will find themselves well-positioned to lead and excel in this dynamic industry.

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