If you are running a business, whether as a solopreneur or with a large team, I would assume you are in the content creation business.
Ask yourself these quick questions:
- Do you post written or visual information on social media to engage your target audience?
- Do you have a website that helps people discover your business, brand, and products?
- Do you educate your clients to help them solve their problems?
If you answered yes to any of these questions then you are in the content creation business.
Content is the cornerstone of internet marketing. It’s how your business runs; it’s the lifeblood of the industry.
If you can create a lot of content you can turn that content into traffic and turn that traffic into clients – which means profit! This simple principle has been running internet marketing for years!
Content creation is a key task in running your business. But, I’m sure that when you started your business your goals were to help people, create an impact and live a better lifestyle. Not create content. And, if you are like many others it’s not what you enjoy doing and it is something that can take a lot of your time.
So, here are some tips to help you streamline the process and help you save time and effort with creating content.
Create an Editorial Calendar
Create a calendar for when you’ll publish each piece of content. Then, you can manage your time by working towards deadlines and decide what needs to be done each day.
Keep an Idea File
Create a file for jotting down ideas and carry it around with you everywhere you go. Whenever inspiration strikes, write it down.
When you need ideas, you can refer to your idea file so you don’t spend time brainstorming when you should be creating.
Try Time Boxing
Time boxing is a popular and effective time management technique. It involves creating “boxes” of time in which to do certain activities.
You can create boxes for certain content types or working on large-scale projects bit by bit.
One idea is to make boxes for idea time, planning time, actual writing time, and editing time. Don’t forget to allocate time for following up with your readers when they comment on your posts.
Set Time Limits
Whether you time box or not, time limits can be useful for putting a little fire under your seat and making you work.
For example, you might set a time limit of 30 minutes for coming up with a blog post idea. This helps you be more decisive during the time set aside for the task.
Find Your Golden Hour
When are you most productive? Find out when you’re at your best throughout the day and reserve this time for your creative work.
Use the Content Creation Machine
As a Think Rapt specialist, I love the impact that extracting your invaluable IP into visual models provides. But the other huge benefit is how easy it is to use the visual models as the key pillar to create a load of content like:
- A years’ worth of social media posts
- Lead magnets to generate interest and desire in your programs
- The outline for your online program
- The outline for a half or full day workshop
- The structure of your own book
It allows for the creation of an ecosystem of experiences for you to engage your audience, and deliver impactful learning experiences.
It’s what we cover in our Content Creation Bootcamp so you can create of load of content fast and spend more time creating impact for your clients.